Biothera to Present at IFT Wellness ‘09
Clinically Supported Emerging Technologies in Immune Health
EAGAN, MN — March 23, 2009 — Two leading researchers in food science will discuss how to leverage clinical research programs into credible health claims at the Institute of Food Technology’s Wellness ‘09 conference March 25-26 in Rosemont, Illinois.
The foundation for functional food and beverage products is clinical research. However, research programs should be designed in conjunction with marketing objectives to ensure that new products meet consumer needs.
Drs. Don Cox and Roger Clemens will examine the complexities of immune health claims for food ingredients. The session also will explore how clinical research is providing support for broader product claims for new technologies. Their presentation, Clinically Supported Emerging Technologies in Immune Health, will be given at 9:15 am on Thursday, March 26 at the InterContinental Chicago O’Hare hotel.
“Consumers have become increasingly sophisticated about immune health and are wary of unsubstantiated product claims,” said Donald Cox, Ph.D., Biothera vice president, R&D and business development, and one of the presenters. “The FDA and FTC are also closely monitoring the food industry to ensure health claims are supported by credible data.”
About the Presenters
Roger A. Clemens, DrPH
Dr. Clemens is a Regulatory Science faculty member at the USC School of Pharmacy and a Special Projects Advisor for The E.T. Horn Company, a U.S. distributor of food ingredients. He was the Scientific Advisor for Nestlé USA for more than 21 years. A widely published researcher and frequent lecturer, Dr. Clemens was recently appointed to the 2010 Dietary Guidelines Advisory Committee by the U.S. Department of Agriculture and Health and Human Services.
Donald J. Cox, Ph.D.
Dr. Cox is Vice President, Research & Development, for the Healthcare Group at Biothera, a biotechnology company dedicated to improving immune health. Dr. Cox leads the company’s research and development efforts for Wellmune WGP and other immune-enhancing ingredients for use in foods, beverages and supplements. Dr. Cox has a Ph.D. in Food Microbiology from Cornell University and an MBA from the University of Iowa.
About Biothera, the Immune Health Company Biothera is a biotechnology company dedicated to improving immune health. The company manufactures and markets Wellmune WGP and other food-grade ingredients that support healthy immune function to the functional food and beverage, nutritional supplement, cosmetic and animal nutrition markets.
Contact:
David Walsh
VP Communications
Biothera, the Immune Health Company
651-256-4606